Yves Saint Laurent

Olfactory memory

My dear readers,

There are memories from our childhood that can only be accessed through smell. Stronger than visual memory, the olfactory memory reminds us a sensations, of forgotten emotions.

Cinema of Yves Saint Laurent, it is the perfume that my mother carried. When I feel the rash and vivid notes of this fragrance, I remember a strong and elegant woman. Her passion was dance, before climbing on stage she sprayed her neck and her handles and then said to me: « Cinema awakens the artist who is in me, a perfume of seduction for a woman who advances in life as under the projectors. »

Power to women

Outstanding couturier, emblematic personality, Yves Saint Laurent knew throughout his career to accompany women. The new place occupied by women in society, he put forward them through an unconventional style.

Considered a forerunner of dress parity, he invented the modern woman with the reinterpretation of the masculine classics. Two years before May 68, he dared for them the Smoking while women were forbidden to wear trousers in company.

It will follow many creations aimed at liberating the woman such as the trouser suit, the combi-trouser, the Sahara.  

My dear readers, if you want to discover the enchanting universe of one of the most talented couturiers of the twentieth century, I invite you to visit the Yves Saint Laurent museum. This former workshop of the couture house and the head office of the Pierre Bergé Yves Saint Laurent Fondation is located 5 avenue Marceau.

See you soon!

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